Ferrari’s first electric car auctioned for $40m
Ferrari’s debut electric vehicle, the Luce, has fetched $40 million at auction, making headlines for its record-breaking price. The car, known as the “Chassis 0” of the Luce programme, was sold at an RM Sotheby’s event in Monterey, California. Designed by Sir Jony Ive and the LoveFrom collective, the Luce features bespoke finishes and advanced electric technology. Proceeds from the sale will benefit educational initiatives through the Ferrari Foundation.
TLDR
- The 2026 Ferrari Luce “Tailor Made” was sold for $40 million at an RM Sotheby’s auction in Monterey, California.
- The car is the first production electric vehicle from Ferrari, with the “Chassis 0” considered a unique collector’s item.
- All auction proceeds will be donated to the Ferrari Foundation to support future educational initiatives.
- The Luce features a custom Madreperla Semi-Gloss exterior, Le Mans metallic leather interior, and advanced electric specs including a 122kWh battery and four electric engines.
- The sale price far exceeded the expected starting price of €550,000, highlighting the car’s significance and exclusivity.
