Stronger partnerships seen as key to Nigeria’s creative industry growth
Nigeria’s creative industry could see significant growth with improved partnerships across sectors, according to Olumide Iyanda, CEO of QEDNG. At the second QEDNG Creative Powerhouse Summit in Lagos, he stressed the need to move beyond discussing challenges and focus on actionable opportunities. The summit brought together creative professionals, policymakers, financiers, and business leaders to discuss collaboration and investment. The event highlighted how the creative sector shapes Nigeria’s global image and drives economic diversification.
What we know
- Olumide Iyanda emphasized that institutional partnerships across industry, policy, finance, and technology are vital for unlocking the creative sector’s potential.
- The QEDNG Creative Powerhouse Summit gathered stakeholders from film, music, advertising, publishing, technology, law, and tourism to explore growth opportunities.
- Sir Demola Aladekomo chaired the event, while Ife Adebayo delivered the keynote address.
- The summit’s focus shifted from funding challenges to broader economic opportunities through collaboration.
- Participants agreed that private investment alone is not enough; government policy, financing institutions, and industry support are also needed for sustainable growth.
