What Media Group grows reach for Commonwealth Games coverage
What Media Group has expanded its broadcast platform, What Network, to cover the 2026 Commonwealth Games live across Sub-Saharan Africa, excluding South Africa. The company is reinforcing its presence in Africa’s media and sports industry by increasing access to live sports events. ChiChi Nwoko, CEO of What Media Group, highlighted the platform’s rapid growth and commitment to African audiences. The expansion is part of a larger strategy to grow its business divisions and content offerings.
Match highlights
- What Media Group’s What Network will stream the 2026 Commonwealth Games live on What.tv for Sub-Saharan Africa, excluding South Africa.
- The company has expanded its commercial and content operations, including sponsorship, live events, and original productions.
- ChiChi Nwoko described the expansion as a milestone in building a pan-African media platform.
- The group’s portfolio includes several subsidiaries, offering end-to-end broadcasting, sports rights, and content production.
- What Network is also increasing its original programming, such as Kids Say the Darndest Things and Project Runway Africa.
