Meridianbet secures exclusive betting rights for UFC Belgrade event
Meridianbet has announced its role as the official sports betting sponsor for UFC Fight Night Belgrade. The event, scheduled for August 1 at Belgrade Arena, marks the Ultimate Fighting Championship’s first event in Serbia. This partnership gives Meridianbet exclusive betting rights and significant brand exposure during the event. Company executives highlighted the importance of this milestone for their global expansion and connection with fans.
Match highlights
- Meridianbet will have prominent branding inside the UFC Octagon and on official event materials.
- The fight night will be broadcast live in the United States on Paramount+ and distributed internationally through UFC’s network.
- The sponsorship is part of Meridianbet's strategy to strengthen its presence in global sports and engage fans in over 25 regulated markets.
- Lolu Desalu and Margaret Otaru emphasized the partnership’s significance for Nigerian fans and the brand’s positioning in sports, entertainment, and culture.
- The agreement expands Meridianbet's portfolio of international sports partnerships and aims to connect fans with major sporting events beyond football.
