Big Brother Naija secures renewed brand sponsorship for new season
Gordon’s has renewed its sponsorship of Big Brother Naija Season 11, strengthening its partnership with the popular reality TV show. The gin brand announced plans for in-house experiences, brand activations, and digital content to connect with viewers. Olusegun Akinyemiju and Sam Okolie from Gordon’s highlighted the importance of the show for engaging consumers and celebrating memorable moments. Dr Busola Tejumola of MultiChoice West Africa emphasized the value of brand partners in making the show possible.
TLDR
- Gordon’s has renewed its sponsorship for Big Brother Naija Season 11, focusing on engaging fans through various activations.
- The brand aims to connect with viewers via in-house experiences and digital content during the show.
- Olusegun Akinyemiju said the partnership reflects confidence in the show's ability to unite and entertain audiences.
- Sam Okolie emphasized the importance of Big Brother Naija for the brand’s consumer engagement and pop culture relevance.
- Dr Busola Tejumola of MultiChoice West Africa thanked brand partners like Gordon’s for their continued support in producing the show.
