Dettol Cool launches campaign to promote hygiene in active spaces
Dettol Cool is ramping up efforts to promote hygiene and germ protection in environments where physical activity is high. The brand has introduced the #OwnTheSweat 2.0 campaign, focusing on engaging Nigerians in fitness and movement spaces. The campaign features immersive experiences and interactive events designed to demonstrate the importance of staying fresh and protected. Boma Harrison, Marketing Director at Reckitt West Africa, emphasized the goal of meeting people in their everyday active environments.
TLDR
- Dettol Cool is promoting hygiene and germ protection in active environments through the #OwnTheSweat 2.0 campaign.
- The initiative includes pop-up activations in fitness locations, with activities led by fitness instructor Ekemini “Kemen” Ekerette.
- The campaign highlights Dettol Cool antibacterial bar soap, which offers 99% germ protection, a cooling effect, and long-lasting odour defense.
- Participants at the Lagos NYSC camp took part in fitness challenges and dance competitions, with top performers named “Cool Champions.”
- The brand aims to reinforce its commitment to supporting active lifestyles and helping Nigerians maintain freshness and confidence.
