PDP chieftain urges better training for government spokespersons
Segun Showunmi, a prominent member of the Peoples Democratic Party, has stressed the importance of strategic communication for government spokespersons. He responded to criticism following a recent interview involving Daniel Bwala, adviser to President Bola Tinubu. Showunmi argued that public communication at the highest levels is a demanding and professional discipline. He believes that investing in training and preparation can enhance Nigeria’s image and credibility.
Key takeaways
- Segun Showunmi highlighted the backlash after Daniel Bwala's interview with Mehdi Hasan on Al Jazeera.
- He described the spokesperson’s role as crucial, requiring skill in managing policy, perception, and national reputation.
- Showunmi emphasized that effective spokespersons need years of disciplined practice and structured communication frameworks.
- He advocated for governments to treat strategic communication as a professional field, investing in training and mentorship.
- According to Showunmi, improving spokesperson performance strengthens both individual credibility and the country’s global standing.
