NNPC’s image shaped by old perceptions, says Arukwe
Dr Emmanuella Arukwe, the pioneer Managing Director of the Nigerian National Petroleum Company Foundation, believes the NNPC is misunderstood by many Nigerians. She attributes this to lingering views from its days as a corporation and insufficient storytelling about its reforms and contributions. At a recent event in Abuja, she highlighted the company's efforts to improve its reputation and social impact. Other stakeholders discussed the challenges of managing public trust in the digital age.
What we know
- Dr Emmanuella Arukwe said the NNPC is wrongly perceived due to outdated views and a lack of effective storytelling.
- She noted that the NNPC Foundation has implemented social intervention programmes across all states and the Federal Capital Territory.
- Major General J.G.K. Myam warned that misinformation and artificial intelligence complicate reputation management for institutions.
- Prof Emmanuel Dandaura linked institutional reputation to Nigeria’s economic realities, citing issues like high unemployment and inflation.
- The roundtable included communication professionals and policy stakeholders discussing public trust and the importance of strategic communication.
