Chelsea partners with AI firm IFS as new shirt sponsor
Chelsea Football Club has announced a new multi-year global partnership with AI company IFS. The deal will see IFS become the club’s Principal Partner, with its branding featured on the front of team shirts. The collaboration aims to embed advanced artificial intelligence into football performance, operations, and fan engagement. Club officials say the partnership marks a significant step in leveraging technology for competitive advantage.
Match highlights
- IFS will appear on the men’s and women’s team shirts for upcoming matches at Stamford Bridge.
- The partnership follows the end of Chelsea’s previous sponsorship with telecommunications company Three in 2023.
- IFS will provide AI-driven solutions to improve precision and performance across the club’s operations.
- The club describes the deal as a long-term relationship focused on innovation and operational excellence.
- Chelsea president Jason Gannon and IFS CEO Mark Moffat both highlighted shared ambitions and the importance of advanced technology in achieving success.
