Most Nigerians say banking app support is not effective
A recent report has found that 71 per cent of Nigerians view in-app support on banking applications as ineffective. The study, conducted by Interswitch, highlights ongoing challenges with usability in the digital finance sector. Many users struggle with unclear error messages, lack of guidance, and complex navigation in their banking apps. Cherry Eromosele of Interswitch emphasized the importance of user experience in building trust and reliability.
TLDR
- The report, titled "State of UX in Financial Apps: Nigeria Report 2025," was released by Interswitch.
- 71 per cent of surveyed Nigerians find in-app support on banking apps ineffective.
- Users cited issues such as unclear error messages, lack of real-time help, and complex navigation.
- The report urges banks and fintechs to prioritize simplicity and clearer support systems.
- Improving user experience is seen as essential for trust and growth in Nigeria’s digital banking sector.
