NDPC investigates Temu over concerns about data protection
The Nigeria Data Protection Commission has launched an inquiry into the operations of the e-commerce platform Temu. The investigation focuses on possible violations of the Nigeria Data Protection Act (NDP Act) 2023. Temu reportedly manages the personal data of millions of Nigerians, raising concerns about transparency and accountability. The move highlights increasing regulatory attention on digital platforms in Nigeria.
What we know
- The Nigeria Data Protection Commission is probing Temu for potential breaches of the NDP Act 2023.
- Preliminary findings indicate Temu handles the personal data of about 12.7 million Nigerians.
- Dr Vincent Olatunji, the commission’s National Commissioner and CEO, warned that data processors may be liable if they do not verify compliance with the law.
- Temu entered the Nigerian market in late 2024 with an aggressive marketing campaign.
- The platform has rapidly expanded to over 90 markets worldwide by 2025, partly due to heavy advertising and promotions.
