Culture seen as key to boosting Nigeria’s global image
Nigeria’s cultural assets were highlighted as powerful tools for improving the country’s reputation and economic prospects at a recent conference in Lagos. Olateju Philips, Chairman of LASACO Assurance Plc, called for strategic investment in culture to attract foreign investment and drive growth. The event gathered traditional rulers, policymakers, business leaders, and students to discuss the role of culture in diplomacy and development. Other speakers stressed the need for collaboration among government, private sector, and cultural stakeholders to unlock the full value of Nigeria’s creative industries.
What we know
- Olateju Philips urged Nigeria to use its culture to build global reputation, attract tourism, and lower investor risk.
- She emphasized that music, film, fashion, and art serve as strategic ambassadors for national creativity and economic opportunity.
- Philips called for stronger national institutions, better cultural infrastructure, and protection of intellectual property rights to prevent losses from piracy.
- Zainab Mohammed highlighted mentorship and international exposure opportunities for students to help them shape global narratives.
- Other speakers, including Dr Ebiekure Eradiri, Emperor J.D. Nkpe II, and Sinatu Ojikutu, stressed the importance of traditional institutions, SMEs, and cultural consciousness in governance and entrepreneurship.
