Numoni launches new rewards to change digital wallet experience
Fintech platform Numoni has unveiled a rewards system designed to give users extra value before they spend, rather than after. According to Francis Ekeng, the company's Founder and CEO, this approach aims to challenge traditional loyalty schemes by providing upfront rewards as soon as a wallet is funded. The rewards are not cashable or transferable but can be redeemed at participating merchants within the Numoni ecosystem. The initiative targets Nigerians seeking more value from their spending amid rising living costs.
TLDR
- Numoni introduces "upfront rewards," giving users extra value immediately upon funding their wallets.
- The rewards are only redeemable at participating merchants and cannot be withdrawn as cash or transferred.
- Francis Ekeng says the platform focuses on spending-first, not storing or transferring money.
- Users receive an extra five per cent on wallet top-ups, enhancing purchasing power and brand engagement.
- Merchants can use the system to convert marketing budgets into instant consumer value, rewarding intent rather than just completed purchases.
