Afcon 2025 achieves record-breaking commercial success
The Confederation of African Football (CAF) has announced that the TotalEnergies Africa Cup of Nations Morocco 2025 is now the most commercially successful event in African football history. CAF attributes this achievement to expanded sponsorships, broader media rights, and entry into new markets, especially in Asia. The number of sponsors has grown significantly, and the tournament has seen more than a 90 percent increase in revenues. The strategy behind this growth focused on data-driven decisions and targeting regions with high engagement.
Match highlights
- CAF reported over a 90% increase in revenues for the TotalEnergies CAF Africa Cup of Nations Morocco 2025.
- The number of commercial partners rose from nine in Cameroon 2021, to 17 in Côte d’Ivoire 2023, and now stands at 23 for the 2025 edition.
- Expanded media rights and partnerships in new markets, particularly in Asia, contributed to the commercial boom.
- The sponsor base now includes companies from the United States, China, Germany, Japan, Morocco, Côte d’Ivoire, the United Kingdom, Turkey, and the European Union.
- Long-standing partners like TotalEnergies, Orange, Lonaci, 1xBet, Visa, Tecno, and Puma continue their association, with AGL, Danone, and Unilever renewing commitments.
