CAF launches eAFCON to boost presence in eSports
The Confederation of African Football (CAF) has introduced eAFCON, a digital version of the TotalEnergies Africa Cup of Nations. This move is part of CAF’s strategy to expand into the eSports sector and attract younger audiences. The initiative includes a partnership with Konami’s eFootball game and aims to diversify revenue streams. CAF highlights the commercial growth of its tournaments and the importance of digital assets in its future plans.
Match highlights
- CAF announced the launch of eAFCON as a new part of its commercial strategy.
- The digital tournament is being developed in partnership with Konami through the eFootball game.
- eAFCON aims to engage younger fans and expand CAF’s commercial assets.
- The Morocco 2025 tournament recorded over a 90% increase in revenues, with growth from sponsorships and new markets.
- CAF continues to retain long-term partners while attracting new global brands through its evolving commercial approach.
