Tecno uses AFCON 2025 to showcase AI tech to football fans
TECNO has launched fan zones and AI-powered pop-up stores in Morocco to connect with football fans during the Africa Cup of Nations 2025. The initiative is part of the brand’s “Power Your Moment” campaign, aiming to make its artificial intelligence technology more accessible. TECNO is focusing on public engagement in Rabat and Casablanca, offering interactive experiences beyond traditional retail. Cultural performances and community activities are also included in the programme.
TLDR
- TECNO set up two fan zones and two AI-powered pop-up stores in Rabat and Casablanca for AFCON 2025.
- The pop-up stores, near major stadiums, let fans test AI features in photography, gaming, and productivity.
- Fan zones at Anfa Park and OLM Souissi are open to the public on match days, featuring football challenges, giveaways, and product demos.
- Cultural showcases, including football juggling and African music and dance, were introduced on 21 December and are scheduled to return on 18 January.
- The campaign aims to keep TECNO connected with African fans and highlight its AI technology throughout the tournament.
