Knorr celebrates communities with festive campaign
Knorr has launched its annual Share the Good campaign, reaching 21 markets and 30 communities in 10 cities across Nigeria. The initiative aims to bring joy to consumers by sharing food, gifts, and entertainment in various locations. Damilola Dania, Foods Demand Creation Lead at Unilever Nigeria Plc, highlighted the campaign’s focus on creating connections and spreading happiness. The celebration featured cultural performances, cooking competitions, and prizes for shoppers.
TLDR
- Knorr expanded its Share the Good campaign, engaging communities in Ibadan, Akure, Lagos, Anambra, Enugu, Owerri, Rivers, Delta, Benin, and Abia.
- Activities included cultural troupe performances, food sharing, and raffle draws for shoppers.
- Shoppers won Knorr-branded items such as microwaves, umbrellas, gas cookers, and more.
- Jollof cook-off competitions were held, with market women competing and winners receiving cooking pot sets and Knorr Wingman Boxes.
- Damilola Dania emphasized the brand’s commitment to using food as a connector and source of happiness for Nigerians.
